CTR Market Research is one of the most authoritative market research organizations in China, offering the services of programming rating, advertising monitoring and media research for CCTV, satellite TV, major provincial and municipal TV stations, in the purpose of surveying and studying etc.. It has gained the appreciation and trust of many enterprises, ad owners and advertising agencies. In the summer of 2008, the independent research institution----CTR commissioned by China Media express, carried out research on high-speed channel media of China, the investigation are as follows:
As China's sole largest media company specializing in inter-city bus TV advertisement .China Media Express has the audience on more than 53 million each month; the size of the audiences will be more than 90 million per month by 2009 in estimated. In Beijing, Tianjin, Shanghai, Ningbo and Guangzhou, Fuzhou, Xiamen, Longyan these eight places; 15-second ads cost an average of 2.795 RMB Yuan per thousand people. The average cost per thousand people is about one-Sixtieth of local television media.
The target audiences of China Media Express- Young white-collar and highly educated, high income, high consumption, take these high quality people as the main part. Males are in the majority, doing business travel as the main purpose. PMEB groups (professionals, managers, management, self-employed business) accounted for nearly 40%; more than 40% of people have traveled 2.5 hours or more, they may have 3 to 5 times to watch the media advertisements.
China Media Express has a significant media affect--the extent of the memory that passengers have on those advertising brands is as high as 86%. the media reach rate are as high as 81%; 79% of the audiences often concern on the media, 54% of passengers will make use of at least more than 40% of travel time to watch program information; 96% of the audiences have a positive evaluation on the media and 95% of the audience appraise the quality of programs are excellent.
CTR Market Research is one of the most authoritative market research organizations in China, offering the services of programming rating, advertising monitoring and media research for CCTV, satellite TV, major provincial and municipal TV stations, in the purpose of surveying and studying etc.. It has gained the appreciation and trust of many enterprises, ad owners and advertising agencies. In the summer of 2008, the independent research institution----CTR commissioned by China Media express, carried out research on high-speed channel media of China, the investigation are as follows:
As China's sole largest media company specializing in inter-city bus TV advertisement .China Media Express has the audience on more than 53 million each month; the size of the audiences will be more than 90 million per month by 2009 in estimated. In Beijing, Tianjin, Shanghai, Ningbo and Guangzhou, Fuzhou, Xiamen, Longyan these eight places; 15-second ads cost an average of 2.795 RMB Yuan per thousand people. The average cost per thousand people is about one-Sixtieth of local television media.
The target audiences of China Media Express- Young white-collar and highly educated, high income, high consumption, take these high quality people as the main part. Males are in the majority, doing business travel as the main purpose. PMEB groups (professionals, managers, management, self-employed business) accounted for nearly 40%; more than 40% of people have traveled 2.5 hours or more, they may have 3 to 5 times to watch the media advertisements.
China Media Express has a significant media affect--the extent of the memory that passengers have on those advertising brands is as high as 86%. the media reach rate are as high as 81%; 79% of the audiences often concern on the media, 54% of passengers will make use of at least more than 40% of travel time to watch program information; 96% of the audiences have a positive evaluation on the media and 95% of the audience appraise the quality of programs are excellent.
